Market Assessment International

CUSTOMER RETENTION PROGRAM
An MAI Marketing Management Service

The most valuable asset of any business may be its customers and the quality of its relationship with them. With strong customer loyalty, a business can consistently expand its revenues while avoiding the impact of an economic slowdown. This Program helps our clients identify the steps to take to ensure a consistent increase in customer loyalty and retention.

Benefits

• Improved company standing in the market
• Enhancement of customer loyalty
• Increased effectiveness of its competitive position
• Identification of steps to retain and increase market share
• Increased short-term and long-term revenues

How

• By understanding why customers tend to value one vendor over another
• By assessing company strengths and weaknesses as perceived by its customers
• By gaining insight into the reasons for customer satisfaction or dissatisfaction
• By rating customer perception of company assets against those of the main competitors

Inquiry

• Feedback from a minimum of 50 potential accounts
• Possible targets: customers, prospects, or both

Deliverables

• Report containing conclusions, recommendations and supporting details
• In-person presentation of the results to company management
• Deliverables customized to the client's specific requirements

Schedule

• Results available starting within a few weeks, depending on client needs and program complexity

*** MAI, the reliable path to your customers ***