Market Assessment International

EMPLOYER IMAGE PROGRAM
An MAI Staffing Management Service

The ability of a company to attract the best employees is largely a function of its image as a company and as an employer. It is necessary to know the components of that image to develop an effective way to market the company to prospective employees. This MAI service helps clients achieve maximum efficiency in the hiring process.

Benefits

• Greater effectiveness in attracting employees
• Reduction in corporate hiring costs
• Increase in offer acceptance rate
• Improvement in overall image of the company as an employer

How

• By understanding what potential employees value in an employer
• By assessing the perceived strengths and weaknesses of the company as an employer
• By rating the company attributes and image as an employer against those of its main competitors

Inquiry

• Obtains feedback from a minimum of 100 existing and potential employees
• Can be designed to focus only on certain categories of employees

Deliverables

• Report containing conclusions, recommendations and supporting details
• In-person presentation of the results to management

Schedule

• Results available starting within a few weeks, depending on client needs and program complexity

*** MAI, the reliable path to your customers ***