Market Assessment International

INVESTMENT ASSESSMENT PROGRAM
An MAI Investment Assistance Service

When a business contemplates investing in an existing or startup company, it is part of due diligence to assess the potential demand for its products or services. It is also useful for an investor to understand when, why and how the demand is likely to be triggered. In the case of a possible acquisition of a company already generating revenues from customers, an independent evaluation of the target company from the point of view of its customers offers a wealth of information on its real value. This MAI service provides investors with a fast and independent validation of their investment decisions.

Benefits

• Fast track assessment of whether demand supports investment in the product or service of the target company
• Market validation of the business model for the new product or service
• Identification and understanding of conditions, timing, and market factors triggering demand

How

• By understanding the problems customers expect the product or service to solve
• By assessing what customers need, plus why and when they need it
• By gaining insight into possible obstacles to emerging demand
• By identifying the real assets that existing customers see in the targeted company

Inquiry

• Obtains feedback from a minimum of 50 existing or potential customers

Deliverables

• In-person presentation of the results
• Report containing conclusions, recommendations and supporting details
• Optional assistance in presenting findings to third parties (e.g., potential investors, banking institutions, others)
• Program customized to specific client requirements

Schedule

• Delivery time tailored to client needs, generally starting at 2 to 3 weeks for summary presentation
• Report available starting within 1 to 2 weeks after presentation

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