Market Assessment International

MARKET SHARE ENHANCEMENT PROGRAM
An MAI Marketing Management Service

Indicative of a disconnect between a business and its customers, market share erosion is a serious problem that must be addressed as a priority. This MAI Program identifies the causes of the situation from the point of view of the customers and recommends ways to reverse the trend.

Benefits

• Increased market share among current and potential customers
• Improvement in company standing against competitors
• Identification of the steps necessary to gain or regain market share
• Determination of how to become the vendor of choice
• Increase in short-term and long-term revenues

How

• By understanding why customers tend to value one vendor over another
• By assessing company strengths and weaknesses as perceived by existing and potential customers
• By gaining insight into the reasons customers increasingly favor the competition
• By rating perceived company assets against those of its main competitors

Inquiry

• Obtains feedback from a minimum of 50 potential accounts
• Targets customers, prospects, or the market at large
• Can be customized according to client requirements

Deliverables

• Report containing conclusions, recommendations and supporting details
• In-person presentation of the results to company management

Schedule

• Results available starting within a few weeks, depending on client needs and program complexity

*** MAI, the reliable path to your customers ***