Market Assessment International

NEW PRODUCT DEFINITION PROGRAM
An MAI Marketing Management Service

Specifying new product or service capabilities and features is a crucial task, one that requires customer input for sales to be successful. This MAI service is specifically designed to provide validation of product specifications and market feedback on trade-offs in product definition.

Benefits

• Ability to create next generation products optimally targeted to meet customer demand
• Reduced development costs by avoiding both over-design and under-design
• Increased profits by optimizing product relevance and minimizing time to market

How

• By understanding what problems customers really want to solve
• By assessing what customers really need and why
• By identifying the functional value-added and most relevant features of the new product/service

Inquiry

• Feedback from a minimum of 50 to 100 potential customers
• Can be customized according to client’s specific requirements

Deliverables

• Report containing conclusions, recommendations and supporting details
• In-person presentation of results to company management

Schedule

• Results available starting within a few weeks, depending on client needs and program complexity

*** MAI, the reliable path to your customers ***