Market Assessment International

PROSPECTIVE CUSTOMER IDENTIFICATION PROGRAM
An MAI Marketing Management Service

When a company is looking for customers either in a new market or for a new product, the ability to identify potential customers quickly is invaluable in order to validate the demand, to generate early revenues, and to establish reference accounts. This MAI Program is designed both to assist with early sales and to understand the basic elements of a successful sales approach.

Benefits

• Identification and documentation of short-term sales opportunities
• Understanding of both purchase motivations and barriers to sales
• Determination of the profiling factors that influence demand
• Increased short-term revenues and reduced cost of sales

How

• By assessing the critical needs and motivations of the target market
• By exploring how the proposed solution matches requirements of potential customers
• By gauging and documenting actual interest in the product/service
• By understanding the true motivations behind customer interest

Inquiry

• Elicits feedback from potential customer accounts
• Targets any set of potential buyers: Fortune X000, VARs, resellers, end-users, consumers
• Prospective markets: domestic, international, or both

Deliverables

• List of prospective customers including account information, supporting documentation with interest level, motivation, timing, etc.
• Report containing conclusions, recommendations and supporting details
• In-person presentation to company management
• Deliverables can be customized based on client specifications

Schedule

• Results available starting within a few weeks, depending on client needs and program complexity
• Continuous delivery of sales prospect documentation throughout program
• This program can be leveraged into the Customer-Focused Sales Program for optimum results

*** MAI, the reliable path to your customers ***