Market Assessment International

SHORT-TERM DEMAND ASSESSMENT PROGRAM
An MAI Marketing Management Service

This MAI Program provides an independent view of trends in demand for a product or a service. The Program also identifies reasons for fluctuations in end-user or channel demand based on customer and channel input..

Benefits

• Independent forecasts of future demand for the products or services
• New insight into the reasons for future growth or slowdowns in demand
• Ability to initiate steps to respond proactively to anticipated changes in demand

How

• By asking customers what they need to meet current and future requirements
• By determining future customer demand from the channels
• By assessing the primary factors behind the fluctuation in demand

Inquiry

• Obtains feedback from a minimum of 50 end users and 50 channel partners
• Focuses on the product or product set of the client company

Deliverables

• Program customized to client specifications
• Report consisting of conclusions, recommendations and supporting details
• In-person presentation of the results to company management

Schedule

• Results available starting within a few weeks, depending on client needs and program complexity
• Service also designed as an on-going program for regular monitoring of fluctuations in demand (e.g., 4 times/year)

*** MAI, the reliable path to your customers ***