Market Assessment International
Specialized Services
MAI's specialized Marketing Management, Investment Assistance, and Staffing Management services apply the unique and powerful Market Assessment Program (MAP) methodology to specific business areas.
Marketing Management Services
Customer Retention Program. This MAI service helps our clients identify the steps to take to ensure a consistent increase in customer loyalty and retention.
Market Share Enhancement Program. This MAI service identifies the causes of market erosion from the point of view of the customers and recommends ways to reverse the trend.
New Product Definition Program. This MAI service is specifically designed to provide validation of product specifications and market feedback on trade-offs in product definition.
Prospective Customer Identification Program. This MAI service is designed both to assist with early sales either in a new market or of a new product and to understand the basic elements of a successful sales approach.
Customer-Focused Sales Program. This MAI service brings sales representatives in tune with customer thinking to obtain the best possible short-term sales results when a company launches a new product or service.
Short-Term Demand Assessment Program. Based on customer and channel input, this MAI service provides an independent view of trends in demand for a product or a service and also identifies reasons for fluctuations in end-user or channel demand.
Investment Assistance Services
Investment Assessment Program. By assessing the potential demand for a company's products and services from the point of view of current or potential customers, this MAI service provides a fast and independent validation of investment decisions to businesses contemplating an investment in an existing or startup company.
Staffing Management Services
Employer Image Program. This MAI service helps clients attract the best employees and achieve maximum efficiency in the hiring process by developing an effective way to market the company to prospective employees.
The purpose of this specialized MAI service is to determine the causes of employee attrition and identify ways to retain employees.Send feedback about the web site to webmaster@maintl.com